I can’t believe the year is going by so fast!  It’s almost time for Diamond Ridge Market’s Monthly Wine Tasting- which will take place on Thursday, February 25th from 6-7:30pm!  Come learn and sample great wines from a region or from around the world!  This February’s wine tasting theme will be announced shortly!

Plus, don’t forget to add the following dates to Diamond Ridge Market’s Monthly Wine Tastings for 2010:

• March 25th
• April 29th
• May 27th
• June 24th
• July 29th
• August 26th
• September 30th
• October 28th
• November 18th
• December 16th

We want to hear your experience, your story of how PFI and the products we provide have impacted your life. Feel free to post testimonials, reviews, tips, a funny story, a picture in your new boots or even a song and we’ll be choosing entries to be in upcoming episodes of Shopping Western Style on RFD-TV.

We’ll soon be posting your submissions on the website as well! If you are chosen to be in Shopping Western Style you will also receive a $100 PFI Gift Card!!!! So feel free to send in as many testimonials as you want about PFI or different products that you use and increase you chances of being chosen for the show!

Click Here!

This one of a kind boot features a pink ostrich print leather with a chocolate leather shaft, that is highlighted with pink stones, for a fun and fashionable look!

For every pair of boots sold, PFI will donate $10 to Breast Cancer Awareness Research.  So help us kick cancer with the exclusive Ariat Disco Baby Breast Cancer Ribbon boot!

This boot is also available in Brown and Black!

Click Here for your chance to win a free pair of boots!

Black Friday Screen Busters (7am-10am) Online only!

• Ariat Ladies Gem Baby Outlaws: $89.99  Black, Pink, Distressed
• Flannel Shirts: 3 for $36.99  Click Here
• Double H Fleece Lined Jackets: $29.99  Click Here
• Men’s Down Vests: $29.99  Brown/Stone, Black/Charcoal, Forest Green/Stone, Navy/Stone
• Ladies Down Vests: $29.99  Black/Turquoise, Brown/Pink

Black Friday Door Busters (7am-10am) at PFI Western Store!

• Men’s Down Vests: $29.99
• Ladies Down Vests: $29.99
• Select Ariat Fat Babies: $39.99
• John Deere Hoodies: $14.99
• Wrangler Denim Work Shirts: $12.99

Great Thanksgiving Weekend Specials:

• Ladies Ariat Boots at $69.99  Pearlized Ruby/Black, Antiqued Brown/Cocoa, Cayman Print
• PFI Exclusive Breast Cancer Boots by Ariat: $119.99 Brown, Pink/Chocolate, Black
• Santa Fe Work Boots starting at $89.99  Waterproof Lacer, Waterproof Boots
• $10 off Cinch Jeans & Cruel Girl Jeans
• Henleys only $9.99  Sand, Dark Red, Green, Grey, Navy
• Men’s Long Sleeve Striped Shirts 3 for $39.99  Click Here
• Men’s Short Sleeve Striped Shirts 3 for $39.99  Click Here
• Men’s Long Sleeve Plaid Shirts 3 for $39.99  Click Here
• Men’s Short Sleeve Plaid Shirts 3 for $39.99  Click Here
• Original Cowboy Toy: $29.99  Click Here
• Painted Ponies: 20% Off  Click Here

Plus….

An air of high expectation and inevitability has always surrounded Chris Young. Anyone who heard him sing, and anyone who experienced his poised and engaging stage show, inevitably decreed that this tall fellow with the friendly smile had what it takes. When they found out he also wrote the best of his songs, people would just smile, shake their heads and say, “That boy is going to be a star.”

Indeed, Young lives up to everyone’s predictions with his self-titled debut on RCA Records. Working with Kenny Chesney producer Buddy Cannon, Young has created a potent debut that puts an up-to-date, contemporary edge on traditional country music.

“For as long as I can remember, I told everyone I would be a country singer,” says Young with the straightforward, aw-shucks attitude that has already won him a nation of fans. “I’ve always been sure that this was what I was going to do. I didn’t know if I’d be successful, but I knew I would be singing, even if it meant doing it on the street with a cup in front of me. I love it that much.”

Don’t forget to stop at our booth and get a free $10 PFI cash card (to be used in-store & online) and also register for a chance to win a $500 PFI Shopping Spree! And, don’t forget to tell you friends to stop by our booth! See you soon!

Check out these great sales!

• Ariat Fat Babies starting at $39.99!
• Ariat Work Boots starting at $89.99!
• PFI’s own Santa Fe Waterproof boots only $89.99, in the tent!
• Leather belts,in the tent, starting at $9.99!
• George Strait and Wrangler shirts, ½ price in the tent!
• Wrangler Work Shirts only $16.99, in the tent!
• Men shirts $9.99 and up!
• Ladies tops starting at $9.99!
• Denim Jackets $19.99!
• Long sleeve henleys 3 for $30!
• PFI’s own hooded duck work jacket is just $39.99!
• Select John Deere Hoodies only $14.99!
• Straw hats up to 70% off!
• Plus men’s Cinch and ladies’ Cruel Girl jeans, buy 2 get 1 free!
• Over 800 saddles to choose from and we take trade-ins!
• All tack 20%-60% off!
• And PFI will be serving 10,000 free burgers in the Double H Cook Shack

See you soon!

(Prices subject to availability.)

On Wednesday, September 30th, these boots will be available for auction, with the proceeds going to the Hampton Family.  The conclusion of the auction will be on Tuesday, October 6th at 9:00am.
Watch ABC’s Extreme Home Makeover: The Hampton Family on Sunday, October 4th at 7pm!

Click Here to bid on the Men’s and Ladies’ boots!

Check out their story below:
The original family of four doubled in size not long ago after a fateful phone call from a social services agency. Chris and Niki Hampton were told they had just one hour to decide if they would take in their four nieces and nephews or let them go to foster care.

Chris and Niki didn’t hesitate to open their hearts and home to young Gage, Kira, Lexi and Jacob, who now range in age from two to eight years old. Squeezing out the space for them, together with eleven-year-old son Dakota and eight-year-old daughter Hannah, has been the real challenge. Currently, the three boys share one set of bunk beds in the dining room, and the three girls share another set of bunks in what used to be a utility closet. Since the cottage has no closets, plastic storage bins are stacked floor-to-ceiling in every room. Dinner is served assembly line-style, and everyone sits on the floor except for the youngest children in booster seats.

What the family lacks in comfort and space, they more than make up for with love. The children are incredibly close – literally and figuratively – and Chris and Niki look forward to the day when they move beyond full legal custody of their nieces and nephews to become their – adoptive parents.

Chris, a land surveyor, basketball and football coach, and president of the Missouri Family Rodeo Association (MFRA), and Niki, a saleswoman and MFRA secretary, also have rescued six horses that live on their five-acre farm along with three dogs.

The Toughest Sport on Earth is coming to Springfield, MO

Three Days of FREE Great Activities:

Friday, September 18th:  PFI Western Store

4:00pm- 8:00pm: Tailgate in the Parking Lot – Free Hotdog, chips & drink!
Dueling Mechanical Bulls & PBR Merchandise Truck
5:00pm-7:00pm: 100.5 The Wolf will broadcast live
On-air personalities Rob & Clint will have a bull ride show down

5:30pm-7:30pm: Autograph Signings:
Flint – PBR’s Famous Barrelman
Matt Bohon – Built Ford Tough Series: Top 20
Luke Snyder – Missouri Native/ Built Ford Tough Series: Top 20
Ronato Nunes – Built Ford Tough Series: Top 10
McKennon Wimberly – Built Ford Tough Series: Top 20

Saturday, September 19th:  Bass Pro

10am-3:00pm: Dueling Mechanical Bulls
Cooper Tire stage with Entertainment
Kid’s stick bull roping competition
Kid’s bull roping competition
Paintball cage
Casting contest
BPS #1 and #20 show cars
Prize wheel
King of Bucks

1:30pm-2:30pm: Autograph session

10:30pm:
PBR After Party at Electric Cowboy 3626 s. Campbell Ave.

Sunday, September 20th:  PFI Western Store

11:00pm-3:00pm: Dueling Mechanical Bulls
PBR Merchandise Truck

11:00pm-1:00pm: Autograph Signings:
Chris Shivers: Built Ford Tough Series: Top 10
Guilherme Marchi: Built Ford Tough Series: Top 5
Luke Snyder: Missouri Native/ Built Ford Tough Series: Top 20

10:00am at JQH Arena
Church, PBR Style; hosted by PBR pastor Todd Pierce and featuring PBR riders

For more information visit pfiwestern.com/pbr and basspro.com