With so much information that we want to share with our customers, we’ve put it all in one place — PFI Magazine. PFI Magazine is the new online lifestyle hub that brings together everything PFI. In the coming months you can expect to find articles from experts that work at every PFI company! We will be sharing recipes, product reviews, western fashion trends, entertaining tips, video blogs, and much much more. Plus, we’ll be looking to you for your feedback and stories about living a Western lifestyle. You will also have a opportunity to have our experts answer your questions! PFI Magazine is your information hub.
PFI Family Companies:
PFI Western Store
Established in 1975, the 60,000 square foot Western shopping paradise is known as “America’s Western Store.” Striving to maintain their reputation for quality customer service, the store has the friendliest and most helpful in-house staff you’ll ever meet. The location also houses over 15,000 pairs of cowboy boots, including the largest selection of Ariat boots in the country. The racks and racks of western fashions cater to everyone from urban cowboys to country traditionalists. You can also find items to decorate your home, dress your dining room table, and keep your boots sparkling.
PFI’s Diamond Ridge Market
The Diamond Ridge Market opened in March 2008 and sits right next door to PFI Western Store in the heart of PFI Town. The market carries 120 different cheeses and over 400 varieties of international and domestic wines including award-winning Missouri wines. Any day of the week you can drop in and sample cheese and wine at the Diamond Ridge wine bar or pick up a custom, made-to-order gift basket for that upcoming birthday or anniversary. If wine and cheese isn’t enough, there are also gourmet coffees, specialty salsas, jerky and more! It is a comfortable spot to stop on your way to Branson!
PFI’s Saddle City
Saddle City is a horse lover’s paradise! The store, which shares a building with the Diamond Ridge Market, also opened in March 2008. It is home to over 500 saddles and there is complimentary on-site saddle fitting for your horse! Our trained staff is fully prepared to help you with all your horse needs.
PFI Family Farms
PFI Family Farms line of cheeses, salsas, and snacks culminated with the opening of the Diamond Ridge Market. The quality products include many all-natural recipes and hot and spicy treats! We carry everything from pickled eggs and salsa to old fashioned blueberry jam. The PFI Family Farms cheeses can be sampled every day at the Diamond Ridge Market in PFI Town.
PFI Family Wines
PFI Family Wines were developed from the finest grapes in Napa Valley and Paso Robles, California and Missouri. Every type of delicious red and white wine that you can imagine have a place in PFI Family Wine line. Try them all at the Diamond Ridge Wine Bar at PFI Town.
www.pfiwestern.com
PFIwestern.com started in 1996 with a big dream to reach out to Western customers around the world. Starting small it has quickly become a big part of the PFI Town community. The online store, much like the magazine, brings all things PFI together for customers who desire the convenience of shopping from home. PFI now ships Western-inspired gifts and fashion to 80 countries worldwide, and strives to provide the same quality customer service that our in-store customers receive.
PFI’s Starlite Theatre featuring Beatles Tribute Band Liverpool Legends
The Starlite Theatre is the newest addition to the PFI family, acquired in 2008. Now the permanent home of the Beatles Tribute Band Liverpool Legends, it has been voted the Best Show in Branson! The theater is on the strip in Branson, MO — just 35 miles South of PFI Town. For more information visit www.starlitetheatre.com or call 1-877-336-7827 (toll free).
