Shopping Western Style Episode 1

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Posted on: January 10, 2009

Posted in: Full Episodes

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Welcome to Shopping Western Style, hosted by Justin McKee (famed PBR announcer for NBC and OLN Networks).

PFI Town is located in Springfield, Missouri. Just North of Branson, in the heart of the Ozarks. Home of PFI, America’s Western Store, with over 15,000 pair of boots and western fashion for the modern cowboy and the traditional western shopper. Saddle City features more than 500 saddles in stock, a horse lover’s paradise. And Diamond Ridge market has more than 120 different cheeses and over 400 varieties of domestic and international wine. PFI Western Store, Diamond Ridge Market and Saddle City all part of PFI Town. Stop by on your way to Branson or visit us at pfiwestern.com.

Justin McKee sits down with Julie Goodnight to discuss her technique as a natural horseman. Julie teaches riders how to be their horse’s leader and to excel in whichever equestrian sport they choose. Her varied background and training in dressage, jumping, racing, reining, colt-starting, cutting, and wilderness riding make her a well rounded instructor. She teaches horse owners around the world how to establish great relationships with their horses through her Clinic Tour, Horse Master with Julie Goodnight television show, expo appearances and her many how-to DVDs.

Julie is now best known for her award-winning television show airing weekly on RFD-TV—Horse Master with Julie Goodnight. Through the show, Julie hopes to help all riders master their equestrian dreams and skills. As “The Horse Master,” Julie shares the wisdom she’s gained by reaching her master-level CHA status and encourages all horse people to become the leaders/masters their horses want and deserve. Natural horsemanship is founded on understanding horse behavior and the idea that horses look for leadership, direction and assurance that they’re safe and acting appropriately. Julie strives to teach you how to master that ideal and emphasizes the importance of life-long learning. On television and in her clinics, Julie has an upbeat and logical style of teaching. She has a unique ability to bridge natural horsemanship techniques with the principles of classical riding. Her training and teaching techniques are frequent features of The Trail Rider, America’s Horse, Horse & Rider, Perfect Horse, Certified Horsemanship Association’s The Instructor and many other excellent equine publications and websites.

Justin McKee discusses with PFI’s own Paul Patterson about the unique women’s boots available at PFI Western Store. Made just for PFI, Ariat Exclusive Disco Babies boots feature Ariat’s exclusive 4LR Technology for all day comfort and support, and has an EVA cushioned foot bed with a moisture wicking sock liner and metatarsal support pad. Their forged steel shank offers support and stability, and the boot has a lightweight, flexible blown rubber lug sole.Beth Cross, President and Founder of Ariat, discusses how PFI Western Store is the most innovated western store in the world day. PFI demands the best perfomaning, most comfortable boots and the latest technology for their customers. And Ariat strives to offer newest technologies and innovative products for PFI to sell.Justin McKee and Paul discuss Ariat’s Gem Baby boots and Ariat’s exclusive 4LR Technology for all day comfort and support. All women’s Gem Babies have an EVA cushioned foot bed with a moisture wicking sock liner and metatarsal support pad. The boot’s forged steel shank offers support and stability, and has a lightweight, flexible rubber lug soles.

Justin McKee and Paul introduce Ariat’s Heritage Horseman boots. The Heritage Horseman boots feature the double stitch welt and the duratread outsole which is barn yard, acid resistant. Ariat also set out to build a platform that would maximize a rider’s performance, and in the process engineered an advanced technology for footwear that offers unmatched stability and comfort no matter where your feet take you. Ariat’s exclusive Advanced Torque Stability (ATS®) Technology supports and cushions the foot as you move, promoting good posture and reducing fatigue so that you can work or play all day.

Julie Goodnight and Josh Moore (PFI’s Saddle and Tack Manager), discuss the saddle she rides the Circle Y’s Flex 2 Reiner Saddle. Circle Y introduced the original Flex-Lite saddle in 1998, and its design and performance revolutionized the saddle world. The flexible bars provided a level of conformity and support that maximized comfort and performance for both the horse and rider. While the entire saddle industry has been trying to imitate their original design they have taken it to another level to present the Flex2, featuring the precision Flex2 tree design. This saddle can fit a wide variety of horses.

Justin McKee and Julie Goodnight discuss being a cannery cook at Diamond Ridge Market. With PFI’s large selection of dip mixes, you can create great appetizers or snacks in no time. Check out PFI’s Fiesta Ranchero Dip Mix, which is perfect with crackers or tortilla chips or to add a little zip to tacos. Pair any of the dips with one of PFI’s exclusive wines.

Rod Kettleman talks with country music sensation Tracy Lawrence about his upcoming concert…PFI’s Party in the Parking Lot. Tracy returns after his last sold out concert with PFI, to perform again on PFI’s 30,000 square foot parking lot. Tracy also discusses his new single, Can’t Have Redneck, and his great music career along with his new Charlie 1 horse hats.

Johnelle Little (PFI’s Buyer) and Julie Goodnight discuss all the great riding jeans, including the Wrangler Cash Ultimate Riding Jeans. The Wrangler Cash jean offers a perfect mid-rise for riding, flexible knees, flat seams and a vented boot cut, so you can be comfortable all day in the saddle. And with a modern finish and style, you’ll look great no matter what trail you’re riding.The Aura Jean is more than just a revolution in sizing and fit; it’s a revolution in thinking. Find your Aura and you’ll never again dread jean shopping. The waistband is curved so there’s no gapping in the back. Slimming side seams flatter your whole leg. There’s a barely-there blasted finish in just the right places and a subtle bottom flare for proportion and balance. Round the back, the view is a narrow one thanks to a reverse yoke and vertical back pockets The Wrangler Sunshine On A Cloudy Day jeans are from the Wranglers Premium Patch Collection. These low rise, boot cut, jeans create flattering curves on a woman’s body and offer some stretch when riding. The jeans feature the standard 5 pocket design, zip fly, and Wrangler patch on the back pocket.

Attention: Pricing, promotions and product availability are subject to change and may vary from the original air date of this video.