Beth Cross President of Ariat International
Posted on: February 27, 2009
Posted in: All Segments, Interviews
Beth Cross, President and Founder of Ariat, discusses how PFI Western Store is the most innovated western store in the world day. PFI demands the best performing, most comfortable boots and the latest technology for their customers. And Ariat strives to offer newest technologies and innovative products for PFI to sell.
Attention: Pricing, promotions and product availability are subject to change and may vary from the original air date of this video.






















November 23rd, 2011 at 11:16 pm
I firmly believe “that behind every good boot there is a good sock!” and I, like you, found a unique nitch for a specialty sock..that would very much compliment you boot design.. My sons prefer Ariat Boots to any other boot out there…and it would be maybe a dream come true, to partner my unique tenderfoot sock, along with your unique excellent comfortable boot(s). At least it’s worth asking the question. thank you bernie@tenderfootsocks.com
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