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Paul and Jeff, from Ariat International, discuss the new Women’s Ariat Probaby. These boots feature a leather foot and shaft, 6 row stitch pattern, saddle vamp, stirrup friendly sole design, and Ariat’s ATS Technology. Also available in Distressed Sunshine and Apple and in Brown and Camo. The Ariat Probaby Paisley women’s boots are similar to the original Probabies except these boots had the saddle vamp taken off, the stitching was changed, pull holes were created and there is detailed paisley stitching on the shaft. These boots are available in Tan and Apple and Black and Malt. Also featured are the Ariat Probaby Lacers, which feature full grain leather, ostrich print, stirrup friendly sole design, 3 row stitch pattern with star design, a kiltie, lycra stretch fit collar and Ariat’s ATS Technology.

Paul and Jeff discuss the Women’s Ariat Gem Babies. They feature a full grain leather foot and suede uppers with rhinestone, rivet detailing. They also come fully equipped with Ariat’s Everlon combination EVA and blown rubber outsole and Ariat’s 4LR Technology™. Available in Brick/Cola or Black Crackle/Camouflage. The Ariat Gem Baby Jazz boots offer a little more glitter and fan fare but still are comfortable to ride with.

Justin McKee and Paul discuss two men’s denim jackets selling for a great price of just $19.99 at PFI Western. The basic men’s Denim Jacket features brass buttons, two button chest pockets, two hand warmer pockets, front and back straight yokes, and a hidden inside pocket. The Denim Fleece Line Shirt features large cream buttons, two button chest pockets, and a straight back yoke.

Johnelle and Logan , from Mostly Memories, discuss the new baked dessert that are actually candles, and only available at PFI Western. Candles featured include Apple Pie, Blackberry Pie, Pumpkin Pie, Cinnamon Rolls, and special Hershey’s syrup and chocolate candles.

Paul and Jeff discuss Ariat’s Fatbaby Boots. The women’s Ariat Fatbaby Saddle Lizard Print Boots feature an espresso brown color, as well as a lizard print design. They have full grain leather uppers with a suede shaft, it has white fray edges, an EVA midsole and Ariat’s 4LR Technology. The Ariat Fatbaby Saddle Boot features natural Roughout and Cola color, full grain leather uppers, comes fully equipped with Ariat’s Everlon combination EVA and blown rubber outsole and Ariat’s 4LR Technology™. And finally, the last Ariat Fatbaby Saddle boots have a bright coffee color, as well as a gator print design. They feature full grain leather uppers with a suede shaft, an EVA midsole and Ariat’s 4LR Technology.

Beth Cross, President and Founder of Ariat, discusses how PFI Western Store is the most innovative western store in the world today. PFI demands the best performing, most comfortable boots and the latest technologies for their customers. And Ariat strives to offer newest technologies and innovative products for PFI to sell.

Paul and Jeff discuss additional women’s Ariat boots. They talk about the Ariat Fatbaby Poppy Boots, the Ariat Fatbaby Camo Boots, and the Ariat Fatbaby Jumble Boots. All boots feature Ariat’s Everlon combination EVA and blown rubber outsole.

Justin McKee and Paul discuss the Santa Fe Work Boots, EXCLUSIVE to PFI Western. These boots feature an oiled leather tan foot, a nice soft pebbled grain shaft, western stitching and an 8-Layer Comfort System and duel density rubber outsole to create a soft cushion. Also available are the Waterproof Santa Fe Work Boot that features a second generation gortex lining, along with all the perks of the regular Sante Fe Work Boots.

Paul and Darrin, from Walls, discuss the new line of ranch wear apparel. They take at look at a variety of Walls products including men’s Chamois Tan Cutter coats, men’s Bark Brown Short Ranch Jacket. Both are loaded with features to provide complete customer satisfaction. Features include hand warmer pockets with snaps, front and back inside panels for wear durability, cut-on storm zipper with snaps, vents at bottom hem at side seams, inside mesh cell phone pocket with hook and loop closure & storage pockets, polyester sleeve lining, banded collar construction, Napoleon zipper front pocket, adjustable button cuff for warmth and comfort, and one-way drawstring adjustments,

Attention: Pricing, promotions and product availability are subject to change and may vary from the original air date of this video.

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