Welcome to PFI!  Wishlist | My Cart | Account | Newsletter

About the Show

It used to be the best-kept secret on the way to Branson.  But those 15,000 pairs of boots were hard to keep secret.  And then last year when the wine bar opened with complimentary samples of wine and cheese offered all day long, PFI Town in Springfield, Missouri, became a mandatory stop for thousands of visitors on their way to Branson.

Now a visit to PFI Town is just a remote click away for viewers of RFD-TV. Every week, Shopping Western Style (Tuesdays, 4 p.m. CST) offers a chance to visit this Western fashion empire and get an insider’s view on the latest in Western boots, clothes, and home décor.

Each week, Shopping Western Style features special guests from the world of Western wear, ranging from designers to top executives at Ariat, Lucchese, Wrangler, and Tony Lama. The show brings the people who make Western fashion to the people who choose to wear timeless American styles.

PFI Western WearShop America's Western Store
for the latest in cowboy boots and
western wear fashions.
Shopping Western StylePFI's hit television show on RFD-TV features some of the great products you'll find in our stores.
PFI Magazine Articles, news and events for the equestrian, wine enthusiast and epicurean.
Credit Cards RSS Feeds Follow PFI On Twitter PFI Western Wear Podcast Contact PFI Western Wear Job Openings