PFI Western Store, Home of BootDaddy is so excited to be teaming up with Tommy Joe Martins and NASCAR this weekend at the Fred’s 250 Powered by Coca-Cola at Talladega Speedway! Tommy Joe Martins’ #44 Truck will have a new look at the superspeedway in Alabama while competing at the NASCAR Camping World Truck Series on Saturday where BootDaddy.com and Diamond Gusset Jeans will make a special appearance covering Martins’ truck.

Martins announced on Twitter saying, "So happy to have a new partner, BootDaddy, alongside us for one of the biggest races of the year this weekend at Talladega Superspeedway. BootDaddy.com is the perfect one-stop shop for all of your western style clothing needs.”

During Fox’s live broadcast on Saturday at 1:00pm (ET), we’re offering an additional 20% off online orders using the promotion code “Nascar20” over at www.bootdaddy.com! Don’t miss out, because the offer only applies during the laps that Tommy Joe Martins completes! (Offer excludes alcohol and saddles.)

Head over to www.bootdaddy.com during the race to stock up on your favorite cowboy boots, western wear, and more while you cheer on Tommy Joe Martins at Talladega!