PFI Western Store’s 40th Annual Fall Tent Sale is coming up September 30th - October 11th in the PFI parking lot! Come join us under the 18,000 square foot tent and shop incredible deals on your favorite Western apparel, hundreds of Saddles 30% off as well as thousands of boots up to 70% off!

We’ve extended our hours for the first weekend (October 2nd-4th), opening Friday and Saturday 9:00am-8:00pm, and Sunday 10:00am-5:00pm.

To show our appreciation for our amazing customers, we’ll be serving free BBQ both weekends of Fall Tent Sale! Bring the family by for lunch or dinner and shop all of your favorite brands like Ariat, Tony Lama, Double H, Justin, and many more.

In addition to the Fall Tent Sale, you’ll also have the chance to design your own custom boots and hat at the Anderson Bean, Rios of Mercedes, and Greeley Hat Works Trunk Show on October 3rd and 4th at PFI! Get the perfect look and fit of your Greeley cowboy hat with owner Trent Johnson and PFI’s team of Greeley experts and be your own BootDaddy while designing your cowboy boots to your exact cowboy boot dream!

Plus, John D Hale Band will be performing an unplugged acoustic show on Saturday, October 3rd at 5pm. They have blended together their favorite parts of country, Americana, southern rock, and even bluegrass to craft their own amazing sound.

For more information about these events, check out PFI Western Store’s Facebook page at