If you’re in the roping community, you probably heard about Equibrand’s tragedy in 2015 when their equipment and inventory was destroyed in one of the worst fires in Hood County’s history. Since then, they’ve been focused on rebuilding from the ground up to bring you an even better version of their legendary ropes.

We’re stoked to have received one of the first batches of limited quantity Heats and Rattler GT4s sent out to Equibrand’s retail partners. Come see us at PFI Western Store’s Saddle City to get one of these trusted ropes for yourself before they’re gone.

“My rope of choice has always been a Rattler GT4. In my opinion, nothing compares. You can imagine my concern when the rope company that I have been successful with was destroyed. But, I'm delighted to say that they not only feel the same, somehow they made them feel better. I didn’t think that was possible, but it happened” -Walt Woodard, 2x World Champion Heeler